Good Living is all about life. It is a living guide to enrich our day-to-day being. This magazine is not just about products and features but also hopes to share with its readers many aspects of life itself.

Good Living is THE magazine of choice for readers who expect more than just traditional topics and conventional ideas. The magazine is not a product catalogue, showcasing objects of desire but provides the opportunities for interaction through special columns, focus articles, bulletins and contests. We take to heart that living is about learning and sharing; we tackle issues that are relevant in our readers’ lives. It is about how we use products and information, it is about how we interact with each other; it is not just telling readers what’s good but WHY it is so and how it is pertinent in our daily lives.

Why be like the rest proudly listing an array of objects? Good Living and real life is so much more! In every issue, readers will be privy to informative, enlightening topics, DIY columns, and features complete with stunning full colour visuals.

Good Living grows and evolves as life continually does. We do not believe in being static. We see the magazine as being an indispensable part of our readers’ lives. We see the magazine as being part of the community. We see the magazine as a guide, a tool, a manual to leading a good life. We help you get the information and help to be the best that you can be.

We reach more readers with our innovative “Scratch & Win” giveaways. In every issue, there are chances of winning products/services worth up to RM10,000. We tap into a reader’s competitive streak and drive to win by offering attractive prizes. Imagine no slogans, no tricky questions, just scratch for a chance to win!

OBJECTIVES
Good Living is a magazine that is constantly informing, always entertaining and at all times inspiring. As such our objectives are:

• To enrich our readers’ day-to-day being with our editorial pieces
• To drive by inspiration and appreciation
• To share with our readers the many aspects of a life well lived.
• To reach out to our readers through many innovative giveaways, such as the monthly Scratch and Win.
• To interact with our readers with topics that are relevant to their lives.
• To offer our advertisers more than the mundane as well as the many opportunities for exposure.

• To show readers how they can live a good life within their income bracket.
• To provide material that is value for their money.

FIVE EXPERIENCES IN ONE MAGAZINE
Our feature sections are flexible, adapting to accommodate what is relevant and pertinent at any given time. We share the information to facilitate and enhance lives:

Vibes (Buzz)
What are people reading, listening or watching right now? What is happening in the local theatre or arts scene? What’s buzzing each month?More importantly, how can this be relevant to you?

Gear, gadgets, toys, computers, automobiles, painting; we showcase the seemingly endless types of hobbies and accessories that come with them to cater to the needs of all walks of life.

Explore (Travel)
Budget, business, or splurge? Which travel agencies, tour operators or airlines do you pick? Accommodation requirements, transportation tips and even tips on custom and culture, we help with information on making your trip more successful, enjoyable and safe be it international or local. And keeping in touch with sustainable life, we also feature environmental issues along the way.

Habitat (Interior)
What makes the house a home? From furnishings, fittings, electrical appliances, alarm systems to home wares, accessories and right down to the cutleries we use; we help you inject that personal touch.

Each month, Good Living will take readers on a journey into someone’s home (home review), provide a step-by-step guide complete with materials, tools, and accessories required to start projects they desire (DIY corner), help them turn their houses into homes by offering advise on space, colours, home furnishings etc.. We also help our readers to landscape their gardens and provide a peek into state-of-the-art offices/pubs/offices.

Senses (Health/Wellness/Beauty)
If you feel good, you will look good. Explore with us how you can be both. Get medical advice from experts, tips and tricks, and enlightening features on being kind to your body. We help tackle the food issues that plague everyday lives too.

There’s more! We give you the latest in spa reviews, parenting tips, and best of all; we have a monthly-column on how you can give back to society.

Aperitif (Food, Diet & Nutrition)
We can help food lovers be food connoisseurs with recipes, shopping guides, restaurant reviews, chit-chats with chefs, wine insights and much more! Learn everything there is to learn about food in this section.

…and like life itself, Good Living offers so MUCH MORE! Every issue brings variety: spicing up the mundane and injecting zest to the ordinary.

THE LAUNCH OF GOOD LIVING MAGAZINE
We are excited! Why? Because following a wide radio and media campaign that runs from July 21st to 31st, Good Living will launch and come into fruition on 31st July. A magazine that is more than a want, a necessity to guide you through life itself. A magazine that is here to stay!

On the 31st of July 2008, Dato’ Faridah Merican, the First Lady of Malaysian theatre, will officiate the launch of our magazine, alongside our appointed ambassador Dr Farrah-Hani Imran. The launch will take place at 7atenine, a classy and elegant restaurant along Jln Sultan Ismail. To liven up the evening, we have the very engaging and talented Malaysian sensation, Reshmonu, as well as other upcoming artists. Finally, adding a drop of elegance to the night, beautiful and graceful models will be at hand to distribute the inaugural issue of Good Living to all our esteemed guests.

As Good Living is a lifestyle magazine, we want our guest to not just digest the magazine but to experience it for themselves. As such, we have designated booths available where guests can live each category of our magazine. They will have a chance to literally ‘walk through’ our magazine before the official launch of the physical book itself. 

WHAT SETS US APART
Call us ambitious but our aim is to be Malaysia’s leading lifestyle magazine and why should we aim for anything less? How are we going to do this? By being different. We are different because we have Five Experiences in One Magazine. We are different because we offer readers an opportunity to win products/services up to RM10,000 in our Scratch & Win giveaways. And we are different because we are featuring on a monthly basis in The Star newspaper, the Scratch & Win winners of each issue and the names of the advertisers who have sponsored prizes for the Scratch & Win bonanza. This way, our advertisers not only get more for their advertising dollar but we also provide the platform for advertising within advertising as their logos will receive double exposure.

FUTURE PLANS
On an on-going basis, we will partake in road-shows around the peninsular to ensure that the magazine receives national exposure. Our future plans also include looking into add-on’s or spin-offs from the magazine, giving readers more and more to indulge in.

As a growing magazine, to us, the sky is the limit!